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Keeping Employees Means "New Thinking"

Helping Employees Acquire Value;
Empowerment is Part of “New Deal”
in Retaining Employees

Reproduced with the permission of ENX
Magazine and Neal McChristy
As appeared in December 2000 Issue of ENX Magazine


By Neal McChristy

There's a new deal in employer-employee relations, even as the major desires of employees remain constant.  
In the workplace there are some things that remain consistent. U.S. Secretary of Labor, Alexis M. Herman said in a Labor Day address: "We know that as changes come and years pass, three things remain constant: American workers must have a balance between work and family, rising economic security, and workplaces that are safe and fair."  Those ideals will likely remain forever. But in the "new deal," employees trade value or work to acquire value for the chance to stay employable. Employers, including those in the technical-service field, are finding that besides their normal management responsibilities, they are encouraged to empower employees and contract with them for training. It's a replacement for the "old deal" where employees traded loyalty for lifetime employment.

"The era of cradle-to-grave company is over," said Paul Schwartz, president of CopierCareers.com, Minneapolis, Minn., which specializes in working with technicians and employers for copier-industry placement. "It is not unusual for the average professional technician to work for four to five employers over his or her career."  In fact, the U.S. Department of Labor has found that the average worker holds nine jobs by the time he or she reaches age 32.

"Today's loyalty is defined by the employer's willingness to be economically competitive and provide a technician-friendly environment," Schwartz said. "This environment is created when the employer demonstrates a sincere interest in the technician's professional welfare. In addition, today's technician wants to be trained on the 'newest and latest equipment available.' "  Schwartz says that to many technicians, technical training is considered as important as money. And on the other hand, he says employer frequently require a commitment by the technician prior to training. Contract training is common.  "In a way, the new loyalty is not to the employer or the employee, but to the technology," Schwartz said.

It's a changing world for everyone. Technicians who used to clean rollers, set voltages, restring corona wires and replace boards have found themselves in a world of network software settings, drivers, network interface cards and controllers. And service managers, realizing who rules the network rules the machine, have moved some service techs into a hybrid field of computer engineering and service management rather than outsource network maintenance.

"Successful managers are quickly learning the value of a content and knowledgeable field force," Schwartz said.  "As the digital age ascends upon the copier industry, the technician's skill set becomes of great use to other industries."

Evolving Management
An Ernst and Young Survey at the 1998 American management Association's Annual Human Resources Conference and Exposition shows that many employees would like time off as much as cash.

"Over the past few years, we have noticed that 'family time' and 'personal time' have become large issues," Schwartz said. "Companies that have developed extremely efficient management systems, which allow their employees to be both productive in the field, and able to schedule personal time on short notice, will typically recruit and retain the best technicians."

But how do you retain productive employees who will stay? Studies have shown that turnover among employees is most often traced to unmet expectations, poor employee orientation and socialization and a lack of cultural "fit." Good communication has been shown to be a major factor in retaining employees.  "In our experience, the best way to attract and retain the best employees is to have clearly defined employment agreements so that all sides know what is expected," Schwartz said. "During the course of ongoing employment, it is important to periodically review these documents and adjust them in writing as necessary."  The contracts remove misunderstandings and doubt about what's been said and help the employer create an atmosphere for long-term retention.”

Finding an Employer
If you're an employee, doing your homework about an employer is prudent. But also, presentation at that job interview is critical.  Tim MacCartney, director of services at Electronics Systems, Virginia Beach, Va., says employees while the "first impression is the gut," the employee should ask good questions that show they are listening to what the hiring person is saying.  The ability to sell themselves to customers, MacCartney says, will show in the ability to listen and not cut off the recruiter when he's talking. He also says technical people should know when to turn technical talk on and off with an employer. He says it's probably not a good idea for a technician to start too much "techspeak."  "If someone is a very good communicator and shows he's well-organized, that's 70 percent of the battle," MacCartney says. "We can teach the other 30 percent."

Schwartz says that when CopierCareers.com is counseling candidates offered a position with one of their clients, they recommend taking time to check out the company.  "This consists of simple common sense such as riding along with a lead tech, meeting the owner, reviewing the company's Web site, and finally, speaking with other technicians," Schwartz said. "This is a small industry and the 'word' tends to get around quickly."  There are search engines, such as JobWeb ( http://www.jobweb.org ) that have online information about companies.

Leadership by Giving Ownership
Ever know a manager who gives ownership to his employees so they will invest more in what is accomplished? It's now being recognized as one of the traits of effective managers and it's happening in the service field, too, Schwartz says.  "Many companies that we represent are now offering incentives that actually allow the technical field force to participate in the profitability of the business," he said. "For example, one progressive client of ours offers commissions to their field force for sales leads and bonuses for technical production beyond a set norm. As always, this must be well defined and fairly implemented. As in every process, communication must be mutual and equally respected."

Technician Demand Grows
While word about digital technology is everywhere, it appears to be accelerating the demand for technicians rather than depleting it.  Schwartz says the demand for trained digital technicians can't be satisfied.  
"That leaves employers scrambling to recruit or retain the very best analog technicians to begin training on the new products while simultaneously servicing the analog equipment already in the field," Schwartz said. "Some of our clients believe that in the future, the reliability of the digital technology will require fewer service calls possibly requiring a smaller field force.  “The majority of our clients believe that ultimately any amount of reduced mechanical service calls will be replaced with service calls requiring network expertise.

"Whatever your belief of the future of the industry, we can report that the trained certified copier technician has never been in greater demand."

Contact information:
Paul Schwartz, president
Schwartz & Co.
Box 300140
Minneapolis, MN 55403-0140
PHONE:(888) 733-4868
FAX: (800) 464-3434
http://www.CopierCareers.com


About Neal McChristy:

Neal McChristy is a freelance journalist who resides in Pittsburg, Kan. He has worked for an imaging magazine and Web site for  five years. Prior to that, he was staff writer at a southeast Kansas daily newspaper for 11 years. He was news editor for two weekly public newspapers in east central Kansas from 1982-84. He is a 1982 graduate of the William A. White School of Journalism and Mass Communications at the University of Kansas, Lawrence, Kansas. He was a social worker for 12 years prior to beginning journalism.

 




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